Therefore, maintaining corporate culture is necessary for all businesses. In addition to maintaining, businesses need to develop and enhance it so that it is suitable for the times and different, on the other hand, still consistent with the long-term goals and strategies of the business. Just like maintaining your own brand for your business.

Important factors in maintaining corporate culture:

1️⃣ Leadership – Leaders always play an important role in creating, changing and maintaining corporate culture. The quality of leaders is a key factor because they are the ones who build the company's vision, mission, and goals, so their conduct, behavior and leadership style determines the maintenance of the company's culture. .

2️⃣ Recruiting the right people – In addition to factors such as whether the ability to work or work experience is suitable for the position, it is also necessary to find out if their orientation and ideology are consistent with their goals and orientations. company culture. People are the deciding factor and implementing corporate culture, so it is necessary to pay attention to whether they are suitable or not, in order to be able to stick with the company and work for a long time.

3️⃣ Organizational integration – Although there will be orientations and directions in common with corporate culture, it is also necessary to give them time to integrate and learn more deeply because who can be identical with the orientation that the company offers. This process is an opportunity to screen employees, if they do not fit the organizational culture, they will remove themselves from the organization.

4️⃣ Always keep the difference in corporate culture – Today, product or revenue is no longer a competitive advantage of an enterprise, but a feature in corporate culture can bring a brand or awareness to that business.