Lessons from the business culture of Thế Giới Di Động (Mobile World Co. Ltd)

image: Internet

We all know The Gioi Di Dong as a leading retail brand in Vietnam, but few people know why The Gioi Di Dong has achieved this feat. It is entirely due to the construction of a unified, transparent corporate culture and is strictly implemented from the leadership to each employee.
Anyone who wants to become an employee of Mobile World must memorize 6 core values ​​of the company, including:

  • Attentive to customers.
  • Honest.
  • Integrity (Keeping the English word from Mobile World source).
  • Responsibility.
  • Love and support teammates.
  • Blood and fire with work.
Businesses are certainly no stranger to the above values, but have we understood them correctly? With Mobile World, 6 core values ​​are understood as follows:

1. Dedication to customers

Put customers at the center of all your thoughts and actions. Consulting and serving customers like serving their own family members. Actively listen to understand customer needs and concerns. Consulting products and services that best suit the needs and financial capabilities of customers. Always have a respectful, friendly, cheerful and polite attitude to customers.

2. Honesty

Financially honest means not touching property that is not yours. Honesty in relationships with others is the unity between what you think on the inside and what you show on the outside through your gestures, attitudes, and words with that person.

3. Integrity

Integrity to Mobile World means whatever you say. When you have really tried your best to keep your word but still can't keep your word, you immediately inform the people involved, take responsibility for not keeping your word, clean up the consequences and make a commitment. new ending.

4. Take responsibility

Always see your responsibility in everything that doesn't work. Do not blame or point fingers at others. Once you've realized 100% of the problem is your own, you have the power to force others to collaborate with you to make changes.

5. Love and support teammates

Always love to treat teammates and find ways to support teammates to complete the job well.

6. Blood and fire at work

Working with passion, not afraid of challenges.

Although the corporate culture is clear and specific, getting all employees to perceive and think in line with the company's point of view is a big challenge. One way to communicate culture continuously, not boring that Mobile World has applied is to organize games, quizzes and pictures. In addition, in order for employees to voluntarily perform, the company also makes regulations related to corporate culture associated with personal benefits such as salary and promotion opportunities. In particular, in recruiting personnel, The Gioi Di Dong always allows candidates to take tests and quizzes to select employees with thoughts and perceptions suitable for the corporate culture.
Besides, in order for the corporate culture to spread, superiors must seriously set an example and be a model for subordinates to implement. For example, there was a time when Mobile World fired 25 employees of a store in a day because these employees colluded to sell products outside, taking money out of their pocket. This violates Mobile World's Honesty value.

Investing in corporate culture is quite expensive and time consuming, especially as the company grows in size, the corporate culture must also change. Or corporate culture does not directly generate revenue, but it is the basis for creating an effective working environment, a driving force to promote internal strengths, which can take businesses further in a competitive environment. The current.
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