Unexpectedly, the person who will take on the role of the next President and CEO of the world famous sports brand Nike will be Mr. John Donahoe – who has been a professional technology director rather than a professional. strategic vision or marketing in the field of fashion. He is currently the CEO of ServiceNow, a software services provider for global businesses.

Today, the whole world is turning to technology in all of its services, and so is Nike. It is easy to understand that the current Chairman and CEO is Mr. Parker, who started at the company as a footwear designer and has a deep knowledge and experience in sports footwear creating Many successes for Nike in the past time, turned to someone specializing in the technology field because in the future Nike will invest more in online sales.

In 2018, Nike acquired data analytics company Zodiac. This year, it acquired Celect, a company that specializes in predictive analytics. It can be seen that Nike has been investing in a digital transformation strategy. Alarmed by the retail industry's hard way of surviving, Nike has announced a shift in business model to promote online sales through Nike's e-commerce sites and apps.

Digital adoption sales grew 42% in Nike's most recent quarter. In 2020, the company is making more efforts in connecting directly with shoppers, consumers' direct purchasing behavior. Nike is currently the company with the highest share price of all time, so digital transformation will help the company lead the way in innovation and move towards a leading position in the competition with other competitors.

John&Partners believes that no matter the industry, digital commerce, adoption of technology, global strategy and leadership combined with strong relationships will go with the brand to accelerate the process. development process.