Part of the success must lie in the special corporate culture of Starbucks because it is closely linked to the company's business strategy. Not only paying attention to the morale and working environment of employees, but also encouraging the building of friendly and cohesive relationships in the team. Moreover, Starbucks not only considers customers as God, but Starbucks also considers employees as God to take care of.

“No one at Starbucks asks or forces anyone to do anything. Their catchphrase is “Can you help me?” or similar sayings to create lightness and hard to refuse” – an employee who used to work at Starbucks shared. With a comfortable working environment, respecting the self has created conditions for employees to achieve higher work productivity. All employees, whether full-time or part-time, receive the same incentives and Starbucks will use the term "partner" instead of "colleague" for all employees.

The shops operate not only on the quality of the coffee, they also build a chatty, chatty environment with open space and modernity. All Starbucks stores around the world have a relaxed, welcoming, and sophisticated atmosphere. Create sympathy from the behavior and service that employees provide to customers. The way the business cares about its employees, will be the way those employees care about customers. As a result, Starbucks has proven that, with a normal culture, it brings an effective strategy globally.

Google is known as one of the largest companies in terms of corporate culture. In addition to investing in a comfortable and comfortable working environment, Google also builds its own culture. The most prominent is to reward the smallest contributions and celebrate the failures. This action helps each employee feel that their contribution is worthy, by making small contributions, they will gradually create larger contributions. Celebrating failures not only keeps them from making the same mistakes again, but it also helps other employees learn from their mistakes.

Larry Page - the founder of Google said: "If we don't make such mistakes, we are not taking risks", when a Google employee lost several million dollars - that's the way to motivate. will help employees not be too pressured but still remember their mistakes.

Building a corporate culture that focuses on innovation is also one of the core values ​​that Google is aiming for. That proves that Google not only knows how to make money but also knows how to make employees more dedicated to work with material and spiritual values.

Truong Hai Automobile Joint Stock Company (Thaco) with the goal of becoming a multi-industry industrial group and holding a leading position in the ASEAN region, the company always changes its mindset and maintains its corporate culture. Here are some highlights of Thaco's culture:

• “Putting people as the center of production and business activities; the customer is the one who decides the existence; Corporate culture is an important factor for sustainable development”. Since then, all organizations and activities of the company revolve around 3 basic pillars of people - customers - corporate culture.
• Culture of innovation: From the leadership to the staff, we always innovate to develop, continuously create to build a team full of enthusiasm, persistence and desire to reach out. For businesses like Thaco, success must go hand in hand with creativity to create unique product models that require all employees to improve their independent and critical thinking.
• Culture is always open, knows and wants to listen: The leadership is willing to listen to individual contributions. In addition, the company also attaches importance to the behavior of each individual in order to improve the relationship and attitude between individuals, thereby creating uniqueness and cohesion for the whole company.
• “8T Principle”: “Dedication – Honesty – Intelligence – Confidence – Respect – Loyalty – Dedication – Convenience”, communicated by each member of the Board of Directors to each member of the Family Thaco, together use the word TAM to together depict the word TAM.

Thaco culture is clearly positioned because it has always been completely loyal to the 4 mandatory requirements to bold the word TAM:

• Transparent production and business, without harming the living environment of the community.
• Provide society with the best products in reasonable price range.
• Always attach importance to the HR strategy.
• Actively performing obligations for the community.