Give your employees a chance to speak
Workers are talking between them, as a result if they do not have enough trust in their hierarchy to share with their managers, disappointment will grow. In such context it is not necessary to consider improving innovation and creativity. In order to solve this problem, it is firstly important to have a good chain of communication inside your organization. As long as possible, let your employees informed and take on the existing problems, even the most difficult ones. With this approach you will create a trustful relationship. Technology can be useful to break the ice and generalize the communication process between employees.
Knowing the company and stay true to its values in order to avoid an identity crisis
Company culture is supposed to reflect its own values. Without a real understanding of what your company should represent, it would be difficult to assure the extraordinary behaviours you would like to have. You have to fix the limits to make sure they will not be overtaken. If you don't do it, you risk to have a competitive spirit between your employees and conflicts. The values of your company should be the motivations of your team and an objective to reach.
Being confident in your ability to adopt change
Review your strategy will reinforce your company culture even if it is not an easy task. However, it is necessary in order to make loyal your best partners and create or improve the positive working atmosphere you desire. Company culture is more and more recognized as a commitment factor for employees and for commercial performances. Better communication, strong values and involved responsibles in the development of your company will set other targets to sucess.
Thank you for your attention.